Afrobeats superstar, David Adeleke, popularly known as Davido, has urged veteran Nigerian artistes to consider returning home, citing a decline in the international demand for Nigerian music acts.
Davido made the remarks during an interview on The Uncut Podcast, where he reflected on the changing dynamics of the Nigerian music industry in the United Kingdom and the United States.
According to the singer, international audiences are becoming increasingly familiar with Nigerian artistes, resulting in what he described as a reduced appetite for Nigerian acts in some overseas markets.
Davido said he hopes to see major Nigerian music stars return to the country over the next decade and focus more on performing for audiences at home.
“In the next 10 years I want the music OGs to come back to Nigeria. There is already ‘see finish’ in London, America, honestly,” he said.
The singer compared the current situation with the international demand for Nigerian artistes a few years ago, noting that fewer acts are now able to independently sell out major venues abroad.
“Three years ago at least 20 artists can come to London and do show and get sold out, but now I can count maybe four or five and we all know them. We can all see the shift,” Davido stated.
His comments have sparked discussions about the changing global market for Afrobeats and the growing need for Nigerian artistes to reassess their approach to international performances.
